Is the goal to grow B2B sales and gain more control over sales teams? Here is how a consumer goods manufacturer improved productivity and grew sales by 14% by implementing a sales force platform that transforms how field sales reps are managed.
The challenge of a complex sales operation
A well-known edible oil manufacturer had a team of 1,320 sales promoters who visited stores every week to take orders, advise customers and drive sell-out of its products. However, it faced challenges common to this type of B2B operation:
- No real-time visibility into progress toward sales targets.
- The need to ensure visit routes were followed, using geolocation tools and alerts.
- No way to tailor the product offer to each store based on its buying behavior.
The solution: a sales force platform with sales intelligence
By implementing SuperApp Vendedor, the Tiendapp sales force platform , the company completely transformed its sales management model.
Coordinators access real-time reports and dashboards with key data on:
- Progress toward sales targets vs. actual sales.
- Route compliance and coverage per point of sale, with non-compliance alerts.
- Visit times and productivity of each sales rep.
- Progress on performance incentives, overall and per sales rep.
At the same time, field sales reps can work from their phones, online or offline, and use features such as:
- Targets per customer and per visit.
- Personalized product suggestions for each customer.
- Real-time stock and promotion information.
- Individual performance by brand, category or product.
Tangible results: efficiency and growth
Implementing this B2B sales force platform delivered measurable results:
- 14% sales growth in less than a year.
- More automated control of the sales team, reducing idle time and reporting errors.
- Faster, more strategic decisions based on reliable real-time data and trends, thanks to BI dashboards.
- Higher team productivity, thanks to automated and simplified processes.
Looking for a sales force platform that truly grows sales in a B2B operation?
At Tiendapp we have built the most complete sales force platform on the market, designed for companies that sell business to business (B2B), especially in store-to-store channels.
💡 Request a free demo and see how to transform the sales team with cutting-edge technology, artificial intelligence, built-in analytics and features that truly drive sales.